When we received the request to design packaging for Pokana Ladies Mask, we started with in - depth communication with the client. They wanted the packaging to reflect the product's positioning as a stylish and high - quality option for women. Key requirements included highlighting the “Pokana” brand, emphasizing the “Ladies Mask” identity, and creating a design that exuded elegance and femininity. The client also needed the packaging to be practical for storage and display, with features like reusability and easy - to - understand product information.
Next, we conducted thorough market research. We analyzed the packaging trends in the women's personal care and mask market. It was found that designs with soft colors, elegant fonts, and a sense of sophistication were more appealing to female consumers. We also studied competitors' packaging to identify gaps. Most competing products either focused too much on functionality at the expense of aesthetics or were overly decorative without clear product information. Our goal was to strike a balance between style and substance, catering to the target audience of fashion - conscious women who also valued product protection.
Our design team brainstormed concepts centered around elegance and femininity. We chose a soft, neutral color palette, with beige and a warm peach - like tone, to create a gentle and inviting feel. For the typography, we selected a cursive - style font for “Icon Mask” to add a touch of sophistication and a handwritten charm. The “Pokana Ladies Mask” text was designed in a more refined, serif font to convey a sense of quality and brand heritage.
We decided on a stand - up pouch with a resealable zipper and a hang hole (自立自封袋,带挂孔). The stand - up design allows the packaging to be displayed neatly on shelves, enhancing visibility. The hang hole at the top enables easy hanging in retail environments, such as on hooks or display racks. The resealable zipper is a crucial feature, as it keeps the masks clean and protected after opening, which is essential for personal care products. Additionally, we incorporated a transparent window element to give consumers a peek at the product inside, adding an element of transparency and visual appeal.
We opted for a PET - PE composite film (聚酯 - 聚乙烯复合膜). PET provides the necessary rigidity to maintain the stand - up structure and offers a smooth surface for high - quality printing, ensuring that the colors and fonts appear vivid and sharp. PE contributes to the flexibility needed for the resealable zipper and ensures the packaging is durable and resistant to moisture, protecting the masks inside from environmental factors.
On the front of the packaging, the “Icon Mask” text is prominently displayed in a large, cursive font, creating an immediate visual impact. The “Pokana Ladies Mask” logo is placed in the center, using a combination of colors and fonts to make it stand out as the brand identifier. The “2 pcs” information is clearly displayed at the bottom, ensuring that consumers can quickly understand the product quantity. The transparent window is strategically placed to showcase the mask without interfering with the overall design layout.
We presented the initial design to the client, who appreciated the elegant aesthetic but suggested some adjustments. They wanted the “Pokana” brand name to be more prominent. So, we adjusted the size and position of the “Pokana Ladies Mask” logo, making it more eye - catching. We also fine - tuned the color tones to ensure they were consistent with the brand's image and more appealing to the target audience. After several rounds of feedback and revisions, the design reached a state where both we and the client were satisfied with the balance of aesthetics and functionality.
Once the design was approved, we prepared the final files for production. We specified the exact material thickness, printing parameters, and zipper specifications to ensure that the packaging would be produced as designed. We provided the client with detailed production guidelines, including color codes, die - cut templates for the hang hole, and quality control standards. This ensured that the manufacturing process would result in packaging that accurately reflected our design and met the client's expectations.
In conclusion, the packaging design for Pokana Ladies Mask is a result of a careful process that considered the client's needs, market trends, and design aesthetics. It combines elegance, functionality, and brand identity to create a packaging solution that stands out in the market and appeals to the target audience of women seeking stylish and high - quality masks.
