Upon receiving the request to design the packaging for Pokana Children's KN95 Masks, we first had in-depth communication with the client. The client emphasized that the product is for children, and the packaging should combine the display of protective functions with child - friendly appeal, conveying a safe and lovely brand image. We sorted out the key requirements: highlighting the positioning of "Pokana Family" children's surgical masks, clearly presenting core functions such as KN95 protection and 6 - layer protection, having a visual style that caters to children's preferences, and being convenient for display and carrying.
Immediately after, we carried out research. When analyzing the children's mask market, we found that parents care about protective performance, while children care about whether the appearance is interesting. When studying the target audience - children and parents, we found that children prefer designs with bright colors and cartoon images; parents value clear information and hints of material safety. At the same time, by researching the packaging of competing products, we concluded that we need to create differentiation in the integration of function presentation and child - friendly style.
Based on the research, the creative team had a brainstorming session. Starting from the elements that children like, we decided to incorporate cute cartoon images and match them with bright colors. Centering on the concept of "safety protection + child - friendly companionship", we needed to let parents quickly recognize the protective advantages and make children willing to wear the masks. We determined to take the cartoon little boy (wearing a dinosaur hat) as the visual core, use the combination of purple, yellow, and blue to create a lively atmosphere, and at the same time present the protective function information in an orderly manner.
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Cartoon Image Creation: The designer drew a little boy wearing a dinosaur hat, with rounded lines and vivid expressions, which conforms to children's aesthetics, conveys cuteness and affinity, and strengthens the brand's "family - friendly" positioning.
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Color Matching: Purple is chosen as the main color to create a lively and yet quality - feeling atmosphere; the yellow block brightens up to highlight the brand and the cartoon image; blue is used in the function area to enhance the impression of professionalism and reliability. The colors are coordinated and matched, in line with children's visual preferences.
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Brand and Product Name: Place the brand name "Pokana", the product name "Pokana Family Kids Surgical Mask" and the Korean annotation in a prominent position to strengthen brand recognition.
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Presentation of Core Functions: Highlight "KN95" and "6 LAYERS PROTECTION", using simple icons + text, such as "High Performance BFE" (high - efficiency bacterial filtration), etc., so that parents can quickly understand the protective advantages, and the information is clear and easy to read.
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Portability and Display: Design a circular hole at the top for convenient hanging and display; choose a sealed and moisture - proof material for the packaging bag to ensure the safety of mask storage, taking into account practicality and display.
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Specification Marking: Clearly mark "2 PCS" so that consumers can clearly know the quantity of the contents, meeting the needs of purchase decisions.
After the first draft of the design was completed, we communicated with the client in a timely manner. The client affirmed the cartoon image and colors but proposed that the function information could be more prominent in hierarchy. We adjusted the font size and typesetting to make key information such as "6 - layer protection" more eye - catching; optimized the details of the cartoon image to make the expression more vivid. After several rounds of feedback and modification, we reached the final satisfactory effect.
After confirming that the design meets all requirements, we finalize the design and output it. Provide high - definition files required for printing, mark color parameters, material requirements, etc., and assist the client in connecting with the printing link, ensuring that the packaging is perfectly transformed from the design draft to the physical product, helping Pokana Children's KN95 Masks to be launched on the market with eye - catching and professional packaging.