Upon receiving the request from the client to design the packaging for the “All - Cotton Gentle Luxury Care” sanitary pads, our team immediately initiated in - depth communication. The client focused on the product positioning of “all - cotton” and “gentle luxury care”, emphasizing the need to convey a brand concept of high - end, comfort, and safety. Key information such as “290mm night - use”, “7 - piece pack”, and “ultra - thin and light” needed to be highlighted. Meanwhile, it was necessary to adapt to the female sanitary products market, meet the target audience's demand for delicate and considerate design, and quickly attract consumers' attention in terminal displays. Based on this, we sorted out the design direction, making it clear that we should balance the display of product functions and the expression of high - end aesthetics.
Immediately after, we launched market research. Analyzing the packaging trends of female sanitary products, we found that current consumers pay attention not only to practical information such as product materials and specifications but also to the emotional value and brand style conveyed by the packaging. When studying the packaging of competing products, most of them are rather conventional in presenting concepts like “comfort” and “thinness”, lacking unique visual symbols. We targeted “creating differentiated high - end perception” and, combined with the preferences of the target audience (women who value quality of life and pursue delicate experiences), determined “softness, elegance, and luxury” as the design keywords. We needed to reflect the softness of the all - cotton material and create a quiet and reassuring atmosphere for high - end night - use products.
The design team brainstormed ideas around “All - Cotton Gentle Luxury Care” and selected dark blue as the main color, corresponding to the “night - use” scenario and conveying a sense of calm and reassurance. Paired with light blue and gold, light blue simulates the shapes of clouds and air currents to showcase the characteristics of “ultra - thin and light” and “softness”, while gold is used to frame key information, enhancing the high - end attribute of “luxury care”. For the font selection, a textured calligraphic variant font is used for the product name, incorporating elegant curves to match “gentle luxury”; simple and modern fonts are adopted for specifications and function descriptions to ensure clear and easy - to - read information.
It was decided to use a sealed self - sealing bag type, taking into account hygiene and portability. The sealed design can effectively block external pollution and protect the cleanliness of the product; the self - sealing structure allows consumers to reseal it after opening, maintaining internal dryness. At the same time, a hanging hole design is retained, suitable for terminal shelf displays, improving the convenience of product presentation, and achieving a balance between practicality and display.
To present a high - end texture and practical functions, a multi - layer composite film material was selected. The outer layer uses a PET film with strong toughness and excellent printing effect to ensure color reproduction, making the dark blue main color and the bronzing and light blue patterns accurately presented, highlighting delicacy; the inner layer is paired with a PE film, which has good sealing performance and flexibility, meeting the requirements of self - sealing bags and protecting the quality of sanitary pads.
The core information of “All - Cotton Gentle Luxury Care” is presented in layers: a large - area dark blue background serves as the base, with smooth lines and cloud patterns creating a sense of lightness; the golden circular frame centrally displays the brand and product name, strengthening the visual focus; information such as “7 - piece night - use” and “ultra - thin and light” is neatly arranged on the side, combined with icon - assisted explanations, allowing consumers to quickly capture key content. Meanwhile, the prompt “Please recognize the upgraded facial tissue packaging” is incorporated to facilitate brand identification and market differentiation.
After completing the first draft of the design, we promptly communicated with the client. The client recognized the overall style but suggested that the gold elements could be appropriately adjusted to make the “luxury care” perception more natural. We optimized the details of the golden border, weakening the 生硬 lines to make the transition with the light blue patterns more gentle; adjusted the font spacing to improve the comfort of information reading. After multiple rounds of feedback and modification, the packaging continuously optimized in terms of visual coordination and accurate information transmission, ultimately meeting the client's expectations for “high - end gentle luxury”.
After confirming that the design solution meets all requirements, we output the final version. Detailed production documents including material parameters, printing processes (such as bronzing precision and color values), and structural dimensions are provided to assist the client in connecting with the printing process. This ensures that the packaging is perfectly implemented from the design concept to the physical product, launched into the market with a unique and delicate posture, helping the “All - Cotton Gentle Luxury Care” sanitary pads stand out in the female sanitary products market and convey the brand's pursuit of quality and experience.
Price:
Negotiable
Tel: +86-18359551931
Email: nicole@qw1931.com
MP/WhatsApp: +86-18359551931
Manufacturer Address:No.179,Tangsu Industrial Park,Tangshi Community,Xintang Street,Quanzhou City,Fujian Province CHINA
