The client is from France, and the core requirement is to create packaging for the adult diaper brand Abri Douillet. The specified bag type is the European - style bag, and it is necessary to maintain the high - end and minimalist style of the existing packaging. We conducted an in - depth study of the existing packaging. It uses a deep purple as the main color, paired with exquisite silver fonts, and clearly presents the product's advantage information. The overall packaging exudes a sense of French elegance and professionalism, which becomes the style benchmark for the design.
Continue with the iconic deep purple as the main color. Through market research in France, it has been verified that this color can convey an impression of high - end and reliability, evoking consumers' trust. At the same time, fine - tune the lightness of the purple to ensure that it maintains an elegant and eye - catching visual effect in different lighting environments. It can be perfectly integrated with the material characteristics of the European - style bag, whether it is a plastic texture or a paper texture.
Focus on the European - style bag type. Starting from practicality, design a handle structure that meets the usage habits of European consumers. The width and thickness of the handle have been repeatedly measured to ensure that it does not deform under load and fits the curve of the hand, improving the comfort of holding. In terms of the bag body structure, optimize the folding method to ensure that the packaging remains upright during transportation and display, highlighting the brand quality.
Retain the logical layout of core information. The brand name "Abri Douillet" is presented in three - dimensional silver fonts to enhance the visual impact. Paired with an exquisite brand logo pattern, it strengthens brand recognition. For the product name "Ultra doux" and functional descriptions such as "Longue durée d'utilisation" (long - lasting use) and "Léger et respectueux de la peau" (lightweight and skin - friendly), re - organize the layout hierarchy. Use the art of negative space to make the information transmission more orderly, allowing consumers to quickly capture key content.
For different materials that the European - style bag may use, such as matte plastic and textured paper, conduct digital material simulation. Accurately present the texture and luster of the materials in the design draft, allowing the client to perceive the final effect in advance. For plastic materials, emphasize the delicate 磨砂感 on the surface to enhance the high - end texture; for paper materials, simulate natural textures to convey an environmentally friendly and friendly brand image.
Refer to the product illustration of the existing packaging, and re - draw a product illustration with a stronger three - dimensional sense and richer details. Clearly show the structure of the absorbent core and the design of the leak - proof side. Use light blue lines to outline the diversion channel, intuitively presenting the sense of technology and practicality of the product, allowing consumers to understand the product advantages through the packaging.
Explore the French craftsmanship spirit behind the brand. Incorporate French - themed phrases such as "Gentle protection from France" in the corner of the packaging in a minimalist way (in French expression), deepening the connotation of the brand culture, resonating emotionally with target market consumers, and making the packaging not just a container, but a carrier for transmitting brand values.
During the design process, maintain high - frequency communication with the French client. Regularly send design drafts, and carefully listen to the client's opinions, from minor color adjustments to millimeter - level optimizations of text layout. In response to the client's concerns about the display effect of the European - style bag on supermarket shelves, create virtual display scene diagrams to show the visual performance of the packaging under different lighting conditions and next to different competitors. Continuously optimize according to the feedback, and finally determine a packaging design solution that not only fits the brand gene but also meets market demands. It creates an European - style bag packaging for the Abri Douillet brand in the French and European markets that combines practicality and brand charm, helping the product to stand out in the terminal market.
